What The Golden Goose PR fashion team has flown to glamorous Cannes to reveal the first ever sustainable high jewellery collection by Chopard, in partnership with Eco-Age and Livia Firth.
Together, Chopard and Eco-Age have launched ’The Journey’, a commitment to sustainable luxury, and this new collection is the first of its green carpet pieces.
For the very first time, the pieces have been set in sustainably sourced Fairmined gold from artisanal community mines in South America, supported by the Alliance for Responsible Mining (ARM) – a Colombia based charity and developer of the Fairmined standard – and use diamonds from mines certified to the high standards of the Responsible Jewellery Council (RJC), sourced from IGC Group.
Chopard, by working alongside Eco-Age GCC and ARM, will help transform the lives of artisanal and small scale gold miners in South America and protect the natural resources and wildlife they depend.
Watch this space!
