September 22, 2008

Flashy in Pink

Never ones to pass up an opportunity, Golden Goose PR’s webbed feet hit Oxford Street running when we heard there was an opportunity to get client fujifilm involved with Selfridges infamous ‘Beauty Editors Day’ .

With only a few days to go before the big event (which was in aid of the charity Look Good Feel Good), Account Executive Remy set about achieving the impossible; to ensure that Fujifilm had a branded presence on the store floor and that our client worked with all of the 27 beauty editors from the world’s leading publications including Zest, Cosmo, Stella, OK!, Glamour, Hello and You to ensure that everyone who attended had a truly memorable day.

After working with Selfridges to finalise our clients attendance, we managed to call in sample stock, organise customer gifts, arrange branding and brief a dedicated Fuji-team to wow the visitors on the shop floor with some seriously swish cameras.

Armed with a selection pink FinePix Z20fd and FinePix Z100fd cameras the seven-strong team were able to let customers take away a little memory of their shopping trip. Not only that but by demonstrating the Portrait Enhancer Mode, the portrait pictures taken surpassed many customers’ expectations plus they were able to take their pictures home thanks to the Fujifilm IrSimple technology and some strategically placed Fujifilm printers on the shop floor.

By the end of the day we’d snapped hundreds of people and put Fujifilm front of mind of its core target market and media, through some positive brand interaction and a lot of flashy fun! Selfridges was so chuffed with how we were able to add something extra to the day, and in such a short time, they’ve already asked us back to do another event in a few weeks time!