Archive for the ‘Uncategorized’ Category


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BeautifulPeople.com…the morning after!


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The world’s biggest network of beautiful people has now been live for 24 hours and the site has been getting 3 million plus hits an hour! The volume of new members has gone through the roof.

PR continues to be a huge success. BeautifulPeople.com is the second highest search on MSN.com today and is prominently featured on Yahoo, Canada.com and Reuters. On Sunday, The Times in India has confirmed a feature on the site in their hugely popular lifestyle magazine.

Making Pink Ribbon history with Samsung in Piccadilly Circus


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On Monday the 5th of October, Golden Goose PR shared a moment of advertising history with some remarkable women and Samsung. As part our Morethantalk.eu breast cancer awareness campaign, Samsung had arranged to donate its Piccadilly Circus big screen to show Everybody’s Doing It, a brilliant and moving viral featuring eight British women whose lives have been affected by breast cancer.

Four of the ladies in the viral came to meet us under the statue of Eros. They included Amanda Jones, 67, who lost her 33 year old daughter Rebecca to breast cancer; Wendy Evans-Scott, 46, who has successfully recovered from the disease; Emily Holt, 29, who was diagnosed in 2008 and Maria Cesay, 32, who has breast cancer in her family.

At 11am, shielding themselves with pink umbrellas from a curtain of torrential rain, Amanda, Wendy, Emily and Maria braved a 40 minute photocall. Our skilled photographer battled against the elements to capture a series of happy shots that we syndicated to the national press.

As the pictures were taken, LBC and Capital Radio waited patiently under shelter to interview the four women. A later telephone interview was arranged with London’s Smooth FM. The PA gave us some great support spreading the word further and we got some lively news plugs on Magic Radio and Heart.

With GMTV mentioning the news that Samsung’s breast cancer campaign was making history in Piccadilly Circus and a double page that morning in the Daily Mirror with Emily, Amanda and Lara, the day really couldn’t have gone better. But what really made it special was seeing the women in Samsung’s video broadcasting their message to London in 60 inch technicolour. So many people stopped, looked up and took in their message. It’s been a real privilege to be part of a campaign that has spread breast cancer awareness in such an effective and memorable way.

Counting down to the Woolies preview…


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It’s 1.21am and the Golden Goose PR, Inca Productions, Brooklyn Brothers and Woolies teams have finished unloading, unpacking and getting their yellow plastic ducks in a row for the grand press preview of Woolworths.co.uk. It’s about nine and a half hours til guests arrive, and every lucky invitee is in for a treat. Not only is the site looking fantastic (we’d tell you more, but it’s all still a secret) but the goody bags we’ve just been stuffing are definitely the best we’ve seen. Some of these shots show you the event build and the creation of the on-site press point…the rest will be revealed on the 25th of June!

Bloomin’ Lovely


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With Glastonbury high on the PR agenda this week, it is with great excitement that GGPR secured a lovely mention for Baldwins Echinacea Extract in Sunday Times Style. And the day before, our designer wallpaper client, Bloom Papers, made it in to the Saturday Times Magazine complete with a shot of its beautiful frame collection.

Chinawhite at the Cartier International


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You know summer is here when planning for the Cartier International Polo gets underway. For the third year running, Golden Goose PR will be supporting the Chinawhite enclosure at this prestigious event. The team wanted to ensure that they were on top of their game and so popped to Ascot Park Polo Club for a refresher lesson to ensure they can really get into the swing of things.

This year Argentina plays England for The Coronation Cup. Following a spectacular lunch in the Chinawhite enclosure, the evenings entertainment will be provided by DJ Jade Jagger (and Jezabel Soundsystem) and Ibiza stalwart Rob Marmont. Tickets are limited for the 2009 event and are available to members of Chinawhite, Quintessentially, TLC and those proposed by the Chinawhite at The Cartier International Polo Membership Committee. For more information please go to Polo.chinawhite.com

Chinawhite at the Cartier International

Date: Sunday 26th July, gates open at 10am, Chinawhite enclosure gates open 12.00 noon

Venue: Smiths Lawn, Guards Polo Club, Windsor Great Park

Golden Goose PR appointed by Woolworths ahead of summer launch


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Golden Goose PR was delighted to be appointed by Woolworths ahead of its launch online this summer. For more news log onto www.woolworthsblog.co.uk

You can also catch up with the brand on Twitter @team_woolies or on facebook http://www.facebook.com/pages/Woolworths-Past-Present-and-Future/55181558037

Blow The Budget


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On the 22nd of April 2009 there were three topics on the media’s lips. The Budget. Earth Day. And the launch of the World’s Most Expensive Suit. We weren’t responsible for Alistair Darling’s financial re-jiggery, or a global campaign for environmental responsibilty. But Golden Goose PR was behind the reams upon reams of print, broadcast and online coverage as we counted down to the launch of Alexander Amosu’s bespoke luxury suit line.

Our campaign, which had been building up for weeks, involved Lauras Wood and Hind accompanying an armoured Range Rover across the capital on a highly coordinated secret press junket. First stop was CNN, where The Suit (modelled by Alexander Prinz) was paraded and adored. Next stop was BBC Breakfast News, where similar adulation followed (no blue M&M’s in non-white dressing rooms for this garment, we can tell you). After its first two broadcast items, The Suit spent a few brief moments with Forbes Magazine, ABC News and The New York Post before heading to its launch party at Apsley tailors of Pall Mall.

Golden Goose PR would like to thank The Telegraph, The Sun, The London Lite, The New York Post, the BBC and numerous radio stations for some truly brilliant coverage – and excitingly, there is much more to come.

Let Them Eat Sushi


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Golden Goose PR only had a few hours to offer with Richard Notar, the managing partner at Nobu restaurants worldwide two weeks ago – but we put it to exceptional use and set up a lunch with the Daily Telegraph. The meeting was at Nobu London, where Richard talked about the future for Nobu restaurants and the industry as a whole…

We’re Walking in the Air……


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London might have come to a standstill with all of this snow, but the Snow Geese at Golden Goose PR have very much aclimatised to the arctic conditions. There is work to do after all. On our journeys to and from the office, we couldn’t resist whipping out our Fujifilm digital cameras to snap away at the jolly snowmen. Naturally, a 50ft snow sculpture of Richard Branson on a treadmill shall be erected outside Virgin Active on High Street Kensington in the early hours of tomorrow morning….

Laura Wood returns from the jungle


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This year instead of sending Christmas cards, Golden Goose PR decided to donate some of its time to a charitable cause and Laura was the lucky one to venture out into the jungle and more specifically a children’s home on the Thai Burmese border. A 12 hour flight and eight hour bus ride later Laura arrived in Sangklaburi and more importantly Baan Unrak Children’s Home. Baan Unrak provides food, housing, emotional support and education to over 140 children.

Sangklaburi as an area is home to many refugees fleeing war, forced labor and poverty in Myamar/Burma. Leaving family and community behind has destroyed the support network for families and exacerbated the immense challenges they face when relocating to a foreign country and culture. Upon arrival in Thailand, Burmese immigrants are restricted to living in a small region around the border where they encounter discrimination and lack of jobs. Access to medical treatment and public education is also limited. Most of the children at Baan Unrak have either come from Burma or were born in Thailand but lack legal papers claiming their national identity.

Laura spent a wonderful ten days in Sangklaburi running activities with the children including an art workshop and yoga rehearsals as well as supporting in the nursery, spending one-on-one time with new arrivals, assisting with medical care and accompanying the team on the outreach program where volunteers take much needed supplies out to the elderly and the young in Burma.

The experience is one Laura will never forget and we all take our hats off to the individuals who dedicate their lives to nurturing, loving and supporting all of Baan Unrak’s wonderful children. Without them, they would literally have nowhere to go.

GGPR is currently planning a number of fundraising initiatives to support the home and is looking for 5 volunteers to visit the home and build a much needed fence around the complex. If you are interested in assisting in this project or hearing more about how you can support the home, please email laura@goldengoosepr.com


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