Golden Goose PR client and TV presenter Jasmine Harman is embarking on a chilly expedition to raise awareness for Dogs Trust. Normally on the look-out for hot properties on tropical shores, this will be a very different mission. Armed with a large coat and team of Alaskan huskies, Jasmine will travel 180km through Sweden by sled in just five days. Temperatures average -28 degrees and she will be just 200 miles north of the Arctic Circle!

To help drum up some last minute sponsorship, Jasmine and Golden Goose PR joined forces to host a pooch themed quiz at The Roundhouse in Wandsworth.

Forty eager dog lovers battled it out for prizes and were entertained by Shadow, the Bernese Mountain dog and love of Jasmine’s life.

Jasmine raised £500 during the evening bringing her even closer to her target of £2,500. This will help the Dog’s Trust to rescue and re-home unwanted, abandoned and stray dogs. Please do visit www.justgiving.com/JasmineHarman to find out more about Jasmine’s Arctic trek!

With one of the UK’s leading storage companies as a client we are used to unearthing hidden treasures behind big blue doors and last week was no exception! In preparation for a feature entitled ‘Room without a view’ for the Trends section of the Evening Standard this week, we travelled to Access’s stores in Isleworth and King’s Cross to oversee photo shoots of some of our more unusual case studies; Aideen, a ballet dancer who uses her unit as a studio space and Eddie, a keen musician who visits his storage unit to practice on his piano and guitar. The full page piece, which ran on Monday, provided some more brilliant exposure for Access and has ensured that the phones have been ringing off the hook ever since!

In the battle of the boot camps, our fitness and wellbeing client NuBeginnings started 2010 with a rave review in Marie Claire. NuBeginnings is the UK’s only five star wellbeing retreat which promises to help you lose weight by changing your relationship to food.

Marie Claire’s critic lost five pounds during five days of pilates, country hikes, accupunture and morish museli. She left feeling refreshed and motivated to keep her pot belly at bay.

Over the weekend a flurry of fashionistas, disco dancers and pyjama lovers indulging in Sunday Times Style were transfixed by the latest trend to hit the net.

A new lifestyle bible founded by Kate Moss with tips from Dame Viv? No. The star of our tale is a different breed entirely (and species for that matter).

Cluuk, the Buff Orpington rooster could be found flying high in the barometer alongside Russell Crowe and Lanvin’s kitten courts. The feathered fowl is giving away free cash at www.cluuk.com and there is absolutely no catch. All you have to do is click! Who can say no money pro gratis? Style readers certainly cannot, especially if it can justify another splurge on Net-a-Porter.

On Sunday alone 11,000 happy cluukers made a bid for the treasure resulting in over one million clicks, many tired fingers and a very happy rooster.

As well as receiving countless pieces of hate mail on behalf of our client BeautifulPeople.com, Golden Goose HQ has been grateful for the odd spot of praise. We were very interested to receive this graph from hitwise.com today and wanted to share it with you….

Less than a month after BeautifulPeople.com went global, amassing thousands of pieces of print and broadcast coverage, GGPR mounted a search for 12 very special women.

Our mission: to find a dozen real life beauties who would star in the first BeautifulPeople.com calendar.

Our task: to appeal to the members to put their images forward, and then run checks with the site to choose the 12 most popular women, according to hits on their profiles.

This was no easy undertaking, but the end result had the UK’s very own Sun online stating ‘Sexy calendar is out of this world’!

More coverage will follow as we speak to local media in the US, Hong Kong, Brazil, Denmark and the UK as well as many more countries, for all of our stunning calendar stars.

Never one to shy away from a bargain, the Geese’s fingers will be clicking onto www.Woolworths.co.uk from 7am tomorrow (24th December) with up to 75% off hundreds of items. The sale includes popular kidswear and homeware as well as electrical goods.

Let the countdown begin.

Golden Goose PR was very excited to see Remy Le Fevre on GMTV this morning, in his official new role as head of membership for BeautifulPeople.com

Remy gave beauty and style tips to GMTV reporter Rebecca Arnold, who had failed to be accepted on to the site. Personally, we think Rebecca is a beautiful woman but we have to say, her make-over, given with Remy’s expert advice, makes her look stunning.

What do you think?

For Christmas 2009, Golden Goose PR has been busy managing two bumper-packed celebrity diaries….those of Stan and Ollie Snow, the two snowmen who star in the Woolworths.co.uk TV ads.

Stan and Ollie have accepted invitations to switch on Christmas lights in Kings Lynn and Portsmouth and they’ve even been asked to the O.K! Magazine Christmas Party. The most exciting event in their diary so far however has been driving their very own sleigh to Hawkhurst in Kent, where they visited the home of Debbie and David Weeks.

Debbie and David have four children, eight cats and a big reason to celebrate this Christmas – they’ve found a miracle cure called the ‘Lightning Treatment’ that has helped two of their daughters overcome M.E. When Stan and Ollie heard this news, they wanted to make a personal visit with a sack full of presents, all chosen from Debbie’s wishlist that she emailed to the site.

It was Golden Goose PR’s pleasure to personally escort Stan and Ollie on their mission in a rather large transit van.

From visiting the Weeks family, we whisked our snowmen on to Maidstone to visit the children’s ward of Maidstone Hospital with armfuls of toys packed in to Woolies’ despatch sacks.

It was a very full, but very rewarding day with a great deal of attention from the local media in Kent. Stan and Ollie are now resting for a few days before they embark on further guest star appearances across the country next week!