Never ones to pass up an opportunity, Golden Goose PR’s webbed feet hit Oxford Street running when we heard there was an opportunity to get client fujifilm involved with Selfridges infamous ‘Beauty Editors Day’ .

With only a few days to go before the big event (which was in aid of the charity Look Good Feel Good), Account Executive Remy set about achieving the impossible; to ensure that Fujifilm had a branded presence on the store floor and that our client worked with all of the 27 beauty editors from the world’s leading publications including Zest, Cosmo, Stella, OK!, Glamour, Hello and You to ensure that everyone who attended had a truly memorable day.

After working with Selfridges to finalise our clients attendance, we managed to call in sample stock, organise customer gifts, arrange branding and brief a dedicated Fuji-team to wow the visitors on the shop floor with some seriously swish cameras.

Armed with a selection pink FinePix Z20fd and FinePix Z100fd cameras the seven-strong team were able to let customers take away a little memory of their shopping trip. Not only that but by demonstrating the Portrait Enhancer Mode, the portrait pictures taken surpassed many customers’ expectations plus they were able to take their pictures home thanks to the Fujifilm IrSimple technology and some strategically placed Fujifilm printers on the shop floor.

By the end of the day we’d snapped hundreds of people and put Fujifilm front of mind of its core target market and media, through some positive brand interaction and a lot of flashy fun! Selfridges was so chuffed with how we were able to add something extra to the day, and in such a short time, they’ve already asked us back to do another event in a few weeks time!

It’s been a busy week on the news front in the nest, with most of our clients and even us Geese scoring some serious column inches.

Covering a broad spectrum of media; from kids’ classic The Beano (where we even managed to get Dennis the Menace swinging a golf club in support of adventure golf client Jurassic Encounter), through to celebrity bible OK! Magazine where Virgin Active glided in with a full page spread on the latest fitness craze.

Verlocke! also got a hair raising shock too, when we placed their first piece of coverage in More magazine and it had their phones ringing off the hook; with over 250 enquiries within 48 hours of publication! Signing up Rachel Coyle (little sis to Girls Aloud’s Nadine) as the face of the brand has certainly paid off with coverage in the News Of the World and heatworld.com

And of course, not afraid of the limelight ourselves, we Geese were quizzed, coiffed and shot at for a feature in The Sunday Times Style about recycling fashion.

When it comes to die hard fans, there are few that are as devoted to the cause as our Tory-Goose; Ms Hardingham. On hearing that her idol, London Mayor Boris Johnson was walking the streets of High Street Kensington to listen to the voice of the people, it didn’t take two ticks for her to plump her feathers and fly the nest in search of her quarry.

Fighting through the hoards of paparazzo, police and general HSK riff raff, Flick charged on up to the Mayor and politely curtsied *whispering under her breath “I love you Boris”* – then with the determination found in the soul of all good Geese, she thrust a Fujifilm camera into the hands of a nearby copper and asked whether she’d take a picture of them together. At this point most people would smile and say “cheese” however the lovely and demure Flick said quite proudly; “Your hair is my idol”.

A somewhat confused Mayor muttered his thanks before shaking hands and asking for her opinion on the extension of the congestions charge, at which point she thought there were better things to be doing (like writing up this entry onto the news site) so headed back to the office with a very satisfied grin and photo to be framed and mounted on the wall. All in all, a very good start to the month indeed.

Whilst most big spending at nightclubs is all down to Cristal and vintage Dom Perignon, thanks to us Geese; Maya on Dean Street offered up an impressive £10,000 water bill last night to VIP guests when launching its super premium drinks menu.

We’d managed to negotiate for our premium drinks client LiquidLust to provide the world’s most expensive ice, which was re-frozen from bottles of Berg water to create a massive iceberg which was displayed on the bar top. Maya’s mixologists then hacked at it to produce the ice for each of the premium cocktails and help launch Berg to London’s high society.

Quintessentially Magazine, Mail on Sunday, News Week, The Sun, thelondonpaper, London Lite and Now Magazine were among some of the press through the door and helping the Geese prop up the bar. As well as the obligatory movers and shakers (not the cocktail shakers behind the bar you understand!); Robert Cary Williams, Charlotte Dutton, Zac Maybach, Thom Fell and Dickson Poon who were sipping their drinks with mini icebergs.

With pressing media deadlines and concrete barely laid, GGPR was tasked to get a lifestyle shot of the new Jurassic Encounter Adventure Golf course over to the picture desk of a national newspaper ahead of its launch on the bank holiday weekend. Never is a goose shy of a challenge, so donning sturdy work boots and with a handy Fujifilm FinePix 100fd they marched on over to New Malden to the still unplanted, mud filled pre-historic basin that will eventually become one of London’s coolest new tourist attractions.

Discovering the 18-hole adventure golf course was still knee deep in cement, topsoil and anxious workmen, and with not a green leaf or dinosaur insight, the only solution was to get creative and trust in the fact that the camera never lies (well not the Fujifilm ones anyway). Working speedily with the gardening crew (who luckily had just rocked up with a van full of foliage) we geese coordinated a mass clean up around putting greens four and five, identifying a perfect natural frame for the picture with the aid of a convenient palm tree, then came the dinosaurs. A raptor here and pterodactyl there, along with a few more bamboos, ferns, shrubs and grasses and the much sort after picture was almost complete, the missing ingredient… that human touch.

It didn’t take long to find two willing volunteers to have a quick putt around our impromptu Jurassic garden, so in two shakes of a Brachiosaurus’ tail we’d managed to work wonders – a lifestyle picture of what Jurassic Encounter could be like, but it wont be until it opens on Saturday 23 August that you actually undertake your own golfing adventure to find out how close to the finished venue it’ll be.

It was a sad day in EastEnders last week as the Square bid farewell to Mickey Miller, his step-father Keith and loyal hound Genghis.

Just before leaving to start a new life in the Cotswolds, Mickey, played by Joe Swash was presented with a digital camera in the Queen Vic by his friends. The question on the lips of The Geese is whether or not it was the infamous Fujifilm FinePix Z20fd – answers on a postcard please . . . .

Jurassic Encounter, the first adventure golf experience to launch in easy reach of London and the South East has appointed Golden Goose PR ahead of its launch on the
8th of August.

Located at New Malden’s famous ‘World of Golf’, Jurassic Encounter is a thrilling 18-hole golf course, complete with roaring mechanical dinosaurs, man-made ‘primeval’ caves, cascading waterfalls and lush vegetation – all set within a half acre site that recreates the mood of a land that time forgot.

As players of all ages take to the course, they will encounter fun challenges to test their golfing skills as well as a few cleverly timed encounters with pre-historic beasts. Pterodactyls, brontosaurs and T-rex are amongst the nine playful species roaming the course…and when players least expect it, they are known to join in…

Golden Goose PR’s campaign will include lifestyle media outreach, national and regional marketing campaigns and the creation of ‘The Raptor Cup’, a fun and educational challenge to get kids excited about playing golf.

With the new site launched and our dedicated Goose Tales blog, Golden Goose PR wanted to take the opportunity to introduce its’ canine friends.

Firstly is Sir Lenny Watson AKA The Urban Fox

Then there’s the demure Coco Wood a chocolate lab with a fascination for yoghurt pots and anything cardboard.

Newshounds Titus and Stewie love nothing better than getting stuck into the papers especially the FT and Esquire.

Finally we have Molly, she may look tiny but she is reported to have the best size:bark ratio – ‘more hound to the pound’ so they say