January 12, 2009

Spinning up mischief with Gordon and Dave

We’ve had a lot of fun with Virgin Active, our health and fitness client, over the years. Being arrested on the concourse of Waterloo Station was quite a novel experience, further to the creation of our ‘Jumping Jack Flash Mob’ in 2007. In 2008, we stormed the streets of Manchester with anti-‘moob’ placards and a camera crew…our clan of bra-clad men made Jordan look flat chested. Knowing that the cheeky team at VA HQ are always up for a little controversy (and quite fond of putting us in the line of fire), it came as no surprise to learn that our first mission for the new year was to ask the nation, the PM and the leader of the opposition to ‘Lighten Up’. As we type, ad vans are being created to drive around Westminster…complete with images of Gordon Brown and David Cameron grinning away at the gym. The Sunday Telegraph’s Dashwood got wind of our story…will Cameron and Brown take this lightly? Will they be joining Amy Winehouse in the queue for the sunbed at their local Virgin Active? Or following in the footsteps of Guy Ritchie, who has also been seen working out at his local VA? Watch this space, reader…