January 14, 2009

Virgin Active Lights Up Westminster

And they’re off! The 10 Virgin Active ad vans are doing the rounds at Westminster…and our favourite photography wizard Jim Marks was on the scene, brand new (two days old!) Canon 5D Mark II in hand with a 28-105 lense….the fog was as thick as Dickensian pea soup, yet ever the resourceful artist, Jim managed to capture the perfect shot. In fact, if you look at this picture closely, you’ll see that the Houses of Parliament have been re-touched so that they are actually visible..they were completely whited out in the actual shot and the van has been super-imposed so that branding and wording can be seen. It was however, on the actual bridge – just not driving past at that precise moment. A true masterpiece of editing and post-production…