September 20, 2013

Raring to go with THE ROAR

What a week it’s been at GGPR. We’ve been #LovingLondon with THE ROAR, the cheerleaders for the Jacksonville Jaguars NFL team, as they launch their 2014 lingerie calendar and celebrate The Jags’ commitment to playing four home games in London; starting next month when they go head to head with the San Francisco 49ers at Wembley.

With pom poms at the ready, we journeyed with our cheerleaders across the city, taking them from Capital Radio and Choice FM to Radio One, Yahoo and to film a live Daily Mail online piece outside Battersea Power Station. We even held a photoshoot outside Big Ben with the Evening Standard’s Jeremy Selwyn – one of the most viewed and talked about pictures of the day – before heading to the square mile to surprise the lucky staff at Barclays and the Gherkin who were among those who had won surprise visits from THE ROAR as they Cheered Up London.

And did they ever stop? Not for a moment. As soon as the night drew in, it was time to cast off their famous white hotpants and jaguar print tops to don cocktail dresses for London Fashion Week parties, where the girls were interviewed by Fashion TV and papped on every red carpet.

THE ROAR are now back in Florida but it’s just a matter of weeks until they’re back to choose 32 junior ROAR from every London borough to dance with them at the Tailgate party at Wembley Stadium on the 27th of October, followed by their first major game in the capital.

We’re counting down the days until the big game at Wembley.

See you soon ladies

And Go Jags!