December 20, 2013

A Christmas angel for Kivu

A huge thank you to Katie Melua, who has given her time to support ethical fashion, taking part in a photoshoot for Kivu.

Katie modelled Kivu scarves created by Avis Charles, who has worked as a couturier to Vivienne Westwood, Christopher Kane and Victoria Beckham to name but a few

Kivu is an ethical, luxury fashion brand that is truly beautiful inside and out.

The profits raised from the sale of Kivu scarves and couture go to support women in countries devastated by conflict.

For spring/summer 2014, Kivu scarves, sold at Browns on South Molton Street, draw their design inspiration from the deconstructed pavements of Bosnia-Herzegovina.

The print is based on the pavements in Sarajevo where mortar bombs landed during the war and left the streets scarred, with marks filled in with red resin that are still there today, called A Sarejevo Rose.

Bosnia is where Women for Women International started 20 years ago and this collection marks two decades of work.

Avis Charles said: “For us, Kivu is not just about purchasing stunning clothing; it is a commitment to making an impact. Sustainable development and corporate social responsibility are not simply vague aspirations – nor are they an ‘add-on’ to the line; they lie at the very heart of the brand and all that it stands for.”

From £265, from www.kivustyle.com and Browns, South Molton Street, W1.