PR people have got to be pretty efficient at meeting deadlines. So what are we doing launching a slow watch?
The idea, created by Chris Noerskau and Corvin Lask, is to bring time keeping back to basics. Forget the seconds, forget the minutes. Just watch the hour hand as it moves across a 24-hour dial, and you’ll begin to enjoy a slower pace of life, where the day has a natural flow.
We’ve all been wearing one and so far, we’re loving it. Who starts meetings at 9.08, or 3.17?
Not us!
Check out our favourite from the new slow watch collection. All priced £190-£230, Swiss-made, with quartz movement, 100m water resistant, stainless steel.
What head turners they are – and already in the Evening Standard trend watch spot!
As if Rupert didn’t have enough on his plate escorting 10 of the hottest women in town about London (job of the week: managing THE ROAR’s media tour of the capital – the cheerleaders for the Jacksonville Jaguars NFL team), he found time to visit the devoted masses in the queue for the latest iPhone 5, bringing them chilled cans of Alibi health drink to revitalise them during their epic wait.
With 19 vitamins and minerals in every can, including natural immunity defence ingredient Wellmune Beta Glucan, the queue perked up so much, tweeting pictures and thank yous as they passed the time, that they were soon targeted by even more PR agencies following our lead.
‘Golden Goose PR’s idea transformed Sea Containers into the most talked about building on the Thames during the biggest Royal celebration since the Coronation. This was a history making campaign, which people have seen all over the world.’
‘The Golden Goose team are creative, very very good at their job and fun to work with.’